Product Manager

Finance & BusinessEIA

Decides what to build in a product and why: finds the user's problem, sets priorities and steers the team to a shared result.

What does a Product Manager do?

  • Researches users and the market, pins down the problem
  • Builds the product plan and sets priorities
  • Coordinates the work with design and the development team
  • Tracks metrics and adjusts course based on the result

Which skills do you need?

Product thinkingUser researchPrioritisationMetrics and analyticsTeam communicationNegotiationDecision making

How to become a Product Manager?

  1. 1Bachelor's: business, IT or marketing
  2. 2Practice: experience in analytics, design or a development team
  3. 3Junior product manager: owning a small product or feature

What is the work environment like?

A job full of discussion and decisions: the team, meetings and data. Usually a mix of office and remote; the pace rises before a release.

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