What does a Digital Marketer do?
- Plans campaigns and runs social, ads and SEO channels
- Creates content and creatives, tailoring the message to the audience
- Tracks results in analytics — clicks, engagement, conversion
- Optimises campaigns based on the results
Which skills do you need?
SEOSocial mediaAd platformsContentAnalyticsCopywritingCreativity
How to become a Digital Marketer?
- 1Diploma or courses: marketing / digital marketing
- 2Hands-on tools: SEO, social and ad platforms, analytics
- 3Portfolio: real campaigns and results — a junior marketer
What is the work environment like?
Flexible, often remote work: a computer, digital tools and online collaboration. The pace rises around campaign launches.