What does a SMM Manager do?
- Builds the content plan and posting schedule
- Creates posts, stories and ads
- Works with the community — comments, messages, feedback
- Tracks metrics and adjusts the strategy
Which skills do you need?
Content marketingCopywritingVisual senseSocial media analyticsAd platformsCommunity managementPlanning
How to become a SMM Manager?
- 1Courses or a diploma in marketing or communications
- 2Practice: running your own or small-brand accounts
- 3Junior SMM: work at an agency or a brand team
What is the work environment like?
Flexible, often remote work: computer, phone and planning tools. The pace rises during campaigns and trends.